After O. J. Simpson's death last week, I looked for surveys that asked for views about whether he was guilty of the murders of Nicole Brown Simpson and Ronald Goldman. The figure is based on surveys which offered options of definitely guilty, probably guilty, probably not guilty, and definitely not guilty (counted as +2,+1, -1, and -2).* All of the figures are positive, meaning that more people thought him guilty than not guilty. Over the whole period, there was a move towards thinking that he was guilty--the latest surveys found that about 40% thought he was definitely guilty and another 40% thought he was probably guilty. I thought that the civil case that found he was responsible for the murders might have helped to move opinion in that direction, but if anything it seems to have been followed by a short-term shift away from thinking he was guilty. One survey taken at the time of the controversy over the release and withdrawal of his book, "If I did it," showed a move towards thinking him guilty. But basically, it seems to have been a gradual movement over a long period.
*Some asked if the charges were definitely true, probably true, probably not true, or definitely not true. Immediately after he was found not guilty, some prefaced the question with "whether or not you agree with the jury's decision." There was no evidence that these variations made a difference.
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