Unfortunately there aren't many useful survey questions, but in 1988 a CBS/New York Times poll asked people if they would consider the presidential candidates very patriotic, somewhat patriotic, or not very patriotic.
Very Somewhat Not Very
Bush 68% 22% 4%
Dukakis 55% 31% 4%
During the 2008 primary season, the same question was asked about John McCain, Hilary Clinton, and Barack Obama:
McCain 70% 22% 5%
Clinton 40% 47% 11%
Obama 29% 46% 22%
After McCain and Obama had won the nominations, it was asked again:
McCain 73% 21% 4%
Obama 37% 39% 18%
So there is something to explain, although it's not just about Obama: Hilary Clinton was also seen as considerably less patriotic than Dukakis had been in 1988.
People were also asked to rate themselves in a number of surveys. In 1991, 55% said they were "very patriotic," 37% "somewhat patriotic," and 5% "not very"; similar results came up on three surveys in the 1980s. Just after 9/11, 72% said very patriotic, and in 2006 it was 62% very patriotic, 33% somewhat patriotic, and 4% not very patriotic. Those results surprised me--I would have guessed about 70 to 80% for very patriotic.
[Data from the Roper Center for Public Opinion Research]
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