1. Receive $10,000 dollars tax free 42%
2. Lose 10 pounds 8%
3. Become fluent in another language 21%
4. Get a college or advanced degree 17%
5. Be one year younger. 10%
I wondered what types of people would choose each answer. A summary of what I found:
higher incomes: less likely to choose money, more likely to choose language and education.
older: less likely to choose education, more likely to choose being younger
more educated: less likely to choose education and being younger; more likely to choose losing weight and another language
women: more likely to choose education, less likely to choose being younger
blacks: no significant differences
Hispanics: less likely to choose money, more likely to choose being younger
conservatives: no significant differences
Some of the patterns reflect "diminishing marginal utility": the more you have of something, the less benefit you get from having even more. For example, if I were offered this choice, I wouldn't go for more education. But there are others that can't--e. g., the differences between Hispanics and non-Hispanics. The lack of difference by race and political ideology is also striking, since they are strongly related to opinions on many topics.